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 Investment Philosophy 

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           Our 28th Year of Client Service!

How We Approach Asset Management...

American Superior helps you reap the rewards of financial asset ownership without absorbing your time and effort. We tailor and maintain a custom portfolio to your needs - one that targets your goals and time horizons.
We emphasize conservative financial products in client portfolios. Only stocks of established companies are used. All individual bonds purchased to achieve client goals are investment grade.
When asset amounts are sufficient, we populate your portfolio with individual stocks and bonds to give maximum control over diversification and taxation issues. Index funds may be used to provide a diversified core in larger portfolios and are primary holdings in smaller accounts. Some actively-managed mutual and closed-end funds are used for specialty market exposure.
Our equity selection criteria are not parochial. We screen for opportunities in both "growth" and "value" stocks, then attempt to harmonize client portfolios with dominant, long-term market trends for maximum reward.
Asset allocation between equities, debt securities and cash is used to adjust each client portfolio to the owner's temperament, age, income requirement, and plans.
In an era when some investors practice frenetic trading, it is our intention to hold securities for multi-year periods, as long as issuers' financial progress and potential justify continuing commitments.
All client assets remain in the custody of external, independent, qualified custodians such as national brokerage and insurance companies firms for maximum safety. Clients receive monthly custodian statements verifying their account balances and transactions, as well as immediate custodian confirmations of transactions we make.

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American Superior Company is registered as an Investment Advisor with the Securities & Exchange Commission. We will respond to inquiries about Advisory service that originate from within the United States, but not until and unless it's determined that American Superior Company and its representatives are properly registered or exempt from registration in the inquirer's domicile state. Any securities identified or investment data included at this site, or referenced through links to other Internet sites, is for general information only and should not be construed as investment advice. Whenever historical data is presented, understand that past performance does not imply or guarantee future results. Investment in financial securities can produce profits or losses. Officers, directors and employees of American Superior Company may, from time to time, have positions in, or buy and sell, securities that are identified at this site or referenced through links to other Internet sites, but there is no intention to include such securities because of such ownership, or because of such purchases and sales. Information presented at this site is taken from generally reliable sources but its accuracy and completeness are not guaranteed. American Superior Company has authorized publication of the content on this page.
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